Learning about user behavior opens up endless possibilities for you to continuously improve your products or services and better connect with your users.
As you collect data and perform tests, keep in mind the following:
1. Make sure that you have a significant amount of data before you act on anything.
Replaying one session recording and getting a new insight from that specific visitor is not enough to make a definite change in your website.
Make sure that the data you’re looking at is actually significant—of course, a significant amount varies from business to business. (You can compare it with your monthly traffic or average number of conversions for reference.)
But take care that you don’t get too excited with implementing changes based only on a small sample of your visitors.
2. Pay attention to your converters as well.
In gathering user behavior data, most tend to focus too much on the users who don’t end up converting.
While it’s important to zoom in on these users to identify problem areas, don’t forget to take a look at users who successfully converted as well.
As much as non-converters can tell you a lot about what doesn’t work on your website, your converters can also shed some light on what definitely does.
Replaying their session recordings, setting up a feedback survey after they make a purchase or submit a contact form, looking at where they clicked on a heatmap—all these can give you an insight into which parts of your page you can capitalize on or replicate throughout the rest of your website.
We hope these resources help you get started on uncovering insights about your users that eventually lead to an improved user experience and more conversions.
And if you need any help with using these tools in your website or webshop and implementing changes based on what you learned, our team is happy to help. Contact us today.